Solais Lighting, LLC, the leading manufacturer of lightweight, specification-grade LED lamps with Luxiance® technology, was featured in tED Magazine’s August 2011 issue in a feature article titled “Work in Progress”. The article, featured in the “products” section, presented comments from a panel of industry lighting professionals commenting on LED technology and how LEDs present both new sales opportunities and technical challenges to distributors.tED (the Electrical Distributor) Magazine (www.tedmag.com) is the leading publication for the top distributors in North America. tED is read by distribution companies in the industry and is targeted to salespeople and key executives – looking for relevant and insightful industry-related information. Solais Director of Marketing, George Stroumboulis, was asked a series of questions regarding LED technology and how it relates to the distribution industry from a manufacturer’s perspective. “As anyone who’s walked the Lightfair show over the past few years knows, LEDs are the dominant lighting technology on display” said Stroumboulis. Solais provided a list of tips for approaching the LED market. “Misinformation, high costs, ignorance, and lack of transparency coming from all facets of the LED world can certainly make it very challenging for distributors to truly evaluate LEDs on a product-by-product basis” said Stroumboulis. Tips shared in the article, included: choose your partners wisely, master the metrics, be aware and urge real-time testing. To read the full article, click here.